Ikigai Leadership Podcast: Dhru and Sajad Abid Talk Business Coaching

Dhru 00:00

Hey everybody, this is Dr. Dhru Bee. And I’m here to welcome you to my podcast, Ikigai Leadership. We’re gonna be talking to leaders in all different industries from all different backgrounds and demographics from all over the world. And we’ll be discussing topics like leadership development, culture, DEI, content creation and marketing, and all things business and entrepreneurship. 

Dhru 00:27

Everybody, welcome back to another edition of Ikigai Leadership. Thank you so much for joining us. My name is Dhru Beeharilal. I’m here with a unique guest who I’m actually excited about this interview because we can talk through just really just talk shit, Sajad Abid. Sajad, thank you for joining us today.

 

Sajad 00:42

Thank you very much. It’s Sajad Abid.

 

Dhru 00:45

Abid, sorry, my bad.

 

Sajad 00:46

It’s okay, well, we gotta get my dead grandfather’s name right.

 

Dhru 00:48

Fair enough. My apologies. 

Sajad 00:50

I’ve been called worse. 

Dhru 00:51

That’s true. That’s fair. I mean, I’m sure I think we all have but yeah, I’m sure you especially have.

 

Sajad 00:58

Thanks. I think. 

 

Dhru 00:59

No, it’s a compliment. So, we just talked a few minutes before we started this conversation here. And I’m actually gonna start with a little bit different than I normally do. And I want folks to hear about your idea about weekends, or lack thereof. So, we just talked about a unique perspective you have on weekdays, weekends, and just days in general. Do you mind sharing that real quick before we jump into your backstory and everything?

 

Sajad 01:24

Sure, I have no idea what day it is, until somebody tells me. There’s a quote that says, “If you do what you love for a living, you never work a day in your life.” So, my life is Groundhog’s Day. It’s the same thing every single day and it’s fun all the time. I work the vast majority of the time, but I love what I do. So, it’s not like work at all. It’s not like hard labour, or I’ve positioned my life, to be in the place where I get to do exactly what I want, be completely myself, have complete autonomy, help a lot of people make a lot of money. I help them make a lot of money, and I make a lot of money. So, it’s all fun, everything’s good. Every single day.

 

Dhru 02:08

The podcast title is Ikigai Leadership and that leads Ikigai, right, the whole, like, finding passion for what you’re doing. And then just leaning into it and doing it, right? And finding different aspects of yourself that you want to enjoy. And then really leading to all those aspects at the same time, because there are different things that are gonna light up different parts of you, right? Sajad runs a couple of different things. One is Cause and Effect Consulting, which is a, I’ll let you talk about what exactly it is. But my bad summary of it is business coaching and supporting people in positions of being business owners and leaders in organizations kind of thing, and how to grow their businesses. Right? That’s my short, really bad version of what you do. But I really enjoy pelagic networking, personally. The networking groups you run, because it’s not a typical networking group. It’s not the normal BS like hey, you say what you do and then here’s the networking question. And then here’s your here’s exactly what to talk about. And, you know, now that we don’t give you any prompts, you’d have no idea what to say to each other. I liked the way you run it, and it’s a lot more authentic, it’s a lot more real. First of all, share what you do with folks and then tell us how you’ve encountered this. 

 

Sajad 03:11

Cause and Effect Consulting is changing the world. By becoming extremely well organized, you will significantly increase your productivity, and you will substantially reduce your stress. I’m gonna run you through a six-week business development boot camp where I’m a beat you with a fucking stick. I’m gonna ignore your stupid feelings, you’re gonna hate me for six weeks, and you’re gonna be in love with me in four months from now. When you hire me, we’re together one hour per week, I’m on call 24/7. As I said, I don’t take off on weekends. And I also don’t celebrate holidays. You get one hour of homework. It’s an entertaining educational video, you’re gonna take copious handwritten notes to ensure that it pounds into your subconscious and that you’re not multitasking. You get access to my online community, which is 20 other entrepreneurs like you, as well as my online program and the support of eight of my former clients who I pay to assist you through the program. As a former attorney for over four years, I won all my cases including trial work. I was deputy chief of staff with the state of Illinois, the Department of Children and Family Services, fourth in charge of a $1.2 billion agency where I ran the biggest projects for the state. And I had a very successful tech company for six years, doing custom websites, custom CRMs and providing business consulting. It was very successful. So, my four-bed, two-bath house is paid off in cash. I drive the $76,000 twin turbo, and my girlfriend’s super hot. She’s not with me for my personality. How I got here, I had my tech company going, I had my law firm going. And then I got the job with the state. I was a social worker for 16 years before that. I’m old. I’m just really good-looking. So, when I was with the State, I was pushing people to work. And they would always say to me, you don’t know how things work around here. And that means we don’t work around here. And I said, Oh no, no, I’m Deputy Chief of Staff. So, we’re gonna work, we’re gonna go get shit done. And we did, we got a lot of things done. I created and led the team that cut the time from adoptions down from 554 days to 121 days. And I helped incarcerated people have the opportunity to engage in their children’s plans, their life plans, you know, whether they’re playing instruments or doing sports. That’s important, because the vast majority of people over 90%, get out of jail within a couple of years. And if they’re not engaged with their children, then when they get out of jail, they don’t reengage with their children. And so I led like nine projects like that. And then I had my law firm going, and my tech company going while I was working for the state. And people kept reporting me saying that I was trying to sell my services, which I didn’t. I never even mentioned my law firm, I never, I mentioned that I had a tech company when we were discussing things like organization in CRMs because that’s what it did. But I never mentioned the name of the company, I never tried to sell my product. I didn’t even say what the company name was. So, I wasn’t trying to do that. But they kept trying to get me on ethics violations, to get me to stop pushing them to work. So, I shut down the law firm, shut down the tech company and then after I left the state, I was offered four jobs, Vice President jobs at the major firms, nonprofits, like the ones that bring in 50 million – 100 million in revenue per year. And, you know, managed a lot of their executive staff through my projects. And so I was offered a lot of jobs, and I accepted one of them. And then I self-reported to the Office of Inspector General, that I was going to accept this position. And they said you’re not allowed to work for anybody that has a government contract or license with the agency for a year. It’s supposed to prevent corruption. I don’t think it does that. But it kept me from getting a job. So yeah, for two years, I was applying for jobs. I applied for over 800 jobs. I got eight interviews, four of them were scams. Three of them told me I was overqualified. And then one of them was Amazon operation manager. I interviewed for whatever, eight hours, 10 hours, and I was declined but they didn’t they didn’t tell me why. So, I was still doing consulting for nonprofits that didn’t have government or at least DCFS contracts. And so I was doing that for a couple of years. I had been an entrepreneur before, so I didn’t want to do it again. Because entrepreneurship is like dating a perfect-looking woman, it’s a fantasy. You don’t know what it’s really like till you do it. It sounds really good to be an entrepreneur, but you eat what you hunt. It’s an extremely difficult thing to do. It’s fun, but it’s not you don’t get a paycheck. So, I was trying to get a job, couldn’t get a job. I was doing consulting and then one day I just said fuck it, I’m going to go full time on my business. I actually got turned down by Wendy’s. So, they said, why do you want to work at Wendy’s? I said, You got 41 stores, the franchise, you have over 1000 employees, you only have two corporate people, you got an HR person and ops manager. So, you don’t have anything for the team. And they have problems with retention, and they had problems with engagement when they did events. They didn’t have like a corporate training person. And I have worked out with over 5,000 young black men as a social worker, helping them get jobs and go to college over 16 years. And I was a lawyer and an entrepreneur. So, I knew I could be, I was just going to be the best grill man ever then manage the best Wendy’s ever then create a corporate position for myself. And a week later, the district manager Dave called me up. And he’s like, I’m not gonna offer you the position, Sajad. I said, Why not Dave? He said you’re gonna quit as soon as you find something better. And I said it’s been two years. I’ve been unemployed for two years. I’m like Wendy’s cannot turn me down. You cannot. You can’t turn me down and they did. And then that night, I was like, Okay, I had an existential crisis. I said, either I gotta kill myself, or I gotta come up with something new. And the next morning, I was downstairs, brushing my teeth. And I said, man, I really need help here. And then I looked in the mirror, and I said, Oh, yeah, you could help me. And then that week, I got a website, I created a company name, and I started going really hard on Cause and Effect consulting. And within six months, it just exploded. And now it’s really big. I only work with up to five people every six weeks. But I have plenty of clients, I turn down more than half the people that want to work with me. So, if I think somebody’s going to fail, I just won’t work with them because I don’t want to take their money. So, it’s done really, really well. And thank God, Wendy’s didn’t hire me. I wouldn’t be talking to you right now. I’d be at Wendy’s.

 

Dhru 09:43

Awe man. A very important thing I gotta ask you. Was the guy’s name really Dave? Like Dave Thomas?

 

Sajad 09:53

Yea, no, it was really coincidental. When I walked inside, like a $3,000 Calvin Klein suit, you know, lawyer clothes. So, a very expensive suit and all that. And he looks at me and he looks at my CV and he goes, first thing, he says to me, what the hell are you doing here, man? I said I’m trying to get a job. And he’s like, well, of course, you’re trying to get a job. He’s like… I had already interviewed with the general manager. And she’s like, just so you know, Sajad here at Wendy’s, you have to work your way up in life. And I come from immigrant parents, both my parents grew up in poverty, neither one has a college degree. So, I’m like, Yeah, I know, you need to work your way up and life, I get that, I’m willing to do that. And like what she’s like, do you want the job? You know, then I’m like, I want to talk to the district manager first. So, I was gonna tell him, and then I told him my master plan. And he didn’t buy into it. So…

 

Dhru 10:36

But I bet he’s still dealing with a lot of retention issues.

Sajad 10:39

Yeah, probably. I could have helped. 

Dhru 10:45

Well, let’s think right? I mean, I think that’s a very common challenge that we deal with when we’re talking to clients, right? It’s like, they don’t look ahead, one, but two they cut money in the wrong areas. They try to save money in the wrong areas, right? It’s like, where do I save money? Oh, I can save money in the training development side of things and supporting my employees. Right? And really helping them to be better employees and better at what they do, because who cares about that? And then I wonder why people are leaving. You know, it’s just one of those frustrating situations. So, we can bang our heads against the wall trying to help our clients, but they need to help themselves too, right?

 

Sajad 11:19

Yeah, so the main thing I teach is self-accountability. Jim Rohn says a couple of things. If you want to make two times more money, make yourself two times more valuable. So, I teach my clients to be hyper-self-critical without taking it personally. So, be very hard on yourself, but don’t feel bad about it. You’re just growing to make more money. The other thing he says in correlation to what you said is, if you do 10-hour-an-hour jobs, you’ll end up making $10 an hour. So, I don’t clean my own house, I don’t mow my own lawn, unless I feel like exercising in that way. I pay people to do mailer light. I pay them to schedule my emails, I write my own content. Anything that I do, I pay a lot of people to do all the stuff that I can get done for 20 bucks an hour. And then just focus on what I’m an expert at. And that’s an ego, getting out of your own way and getting over your own ego, to not have to have control over every aspect of your, you have control over it. But you don’t have to do everything, especially as you grow your business. So, I have a bookkeeper, I have an accountant. I have marketing people. I have lots of people to do everything that I’m not good at and everything I don’t like doing. Tech, I have tech people.

 

Dhru 12:33

That takes a lot of self-awareness, right? I think that that’s a lot of things that people are not, well, one. That sounds like a lot of money right up front, right? So, how do you spend money on all that stuff, which, honestly, having gone through that process myself, I remember my first business man, like I was so excited because I did my own website. But I spent like 25 hours doing that, right? Where it was taking someone else it was a very simple website wasn’t even complicated. But if I hired someone to do it, I would have probably paid him like, you know, $1,000 back then. And they would have been done in like six hours, right? And I wasted 25 hours doing this thing. And going back to your thing about the task and what’s at hand. I always tell people nowadays, like look at what you pay yourself. You pay yourself certain X amount, like so let’s say you pay yourself $100 an hour just for example, right? If you’re doing this for 100 dollars an hour, you just wasted $2,500 to save $1,000, right? So, you lost $1,500 bucks, essentially. 

 

Sajad 13:26

An employee gets dollars for hours, an entrepreneur gets money for value. Also, I harp on that a lot with my clients to get their mindset to change in a lot of different ways for what it means to be an entrepreneur. And also what is your minimum dollar amount that you’re worth, like you’re saying, so if you’re worth $300 an hour, you can’t do low-end jobs. My insurance agent when I started my tech company, and he’s a very successful multi, multi, multi-millionaire. He said best advice I can give you in business Sajad, hire people before you think you can afford them. 

 

Dhru 14:02

I think you want to say that one  more time for the folks in the back who did not hear that–

 

Sajad 14:05

Hire people before you think you can afford them. And I was I just bought a luxury trailer. I bought a sports car last year. I bought a mountain last year.

 

Dhru 14:15

You bought a mountain?

 

Sajad 14:19

Yeah, I got land on the mountain. So, I travel for three months every winter. And a few years ago, I was coming up a hill and I saw this huge mountain. I was like oh man, I want to put you know, like the Hollywood sign. I want to put Mount Sajad on that mountain.

 

Dhru 14:36

Dude, that’d be hilarious. You should totally do that, actually.

 

Sajad 14:39

I couldn’t afford that particular mountain. So, then I started looking into where you can buy cheap mountains. You can buy islands too and Rivers. You can buy all kinds of stuff. Just go online.

 

Dhru 14:50

Just be careful with the island thing because that’s gotten a bad rap in the last couple of years.

 

Sajad 14:55

Well, there’s one that’s like haunted and it’s like huge but it’s like 100, no it’s like 10 I think they want 10,000. And it’s a couple of acres but it’s near Great Britain I believe, maybe near Spain, but it’s like everybody thinks is cursed. Nobody will buy it. 

 

Dhru 15:14

So it’s super cheap. It’s like The Conjuring House but in Island form.

 

Sajad 15:17

If you don’t believe in that shit, although if you buy it you might die fast, I don’t know.

 

Dhru 15:20

I thought it was the Island of the Dolls. Did you hear about that one? The island in like South America or something or Central America I think it’s this island. It’s like not super far from the coast but it’s like you got to use a boat, small boats to get there. And it’s all these like doll heads like over 100,000 or 10,000 doll heads that are all over the island and in various forms of disarray and destruction. And it’s creepy as hell, man. It’s super cool. But I am not a big fan of dolls just in general just because of just the whole conjuring thing, and you know Annabelle and whatnot. Because I believe in that stuff, personally. I believe in supernatural stuff. There is no way we’re the only thing out there. That just doesn’t make sense to me.

 

Sajad 15:59

I try not to think about it because it scares me. 

 

Dhru 16:03

It fascinates me, though. It’s like I get super interested with this kind of stuff. Honestly, supernatural stuff is. I mean, so your family’s Pakistani by birth, and your dad’s Pakistani, and your mom was from Belgium?

 

Sajad 16:15

Belgium, yeah. So, my dad is a capitalist, conservative, US Patriot Muslim. My mother is an atheist, socialist, revolutionary. They’ve been married for 56 years.

 

Dhru 16:29

So, that’s going well, it sounds like.

 

Sajad 16:30

I don’t know about that but they’ve been married for a long time. 

Dhru 16:33

It’s going, is what it’s going, right? 

Sajad 16:35

It’s still going, yeah. 

Dhru 16:36

Well, that means it can’t be too bad. And that’s the only compliment I’m gonna give you right now.

Sajad 16:41

I think they have core values. They don’t do drugs, they don’t really drink. They had core values in common. My mom wanted to be a mother and raise kids. My dad wanted to be a father but not raise kids, funnily. He’s just focused on making money, traditional Pakistani, traditional 1950s. Edith and Archie Bunker for the young people, you’re going to have to go to YouTube to even understand that reference. And I’m going to touch on a couple of things you said earlier if that’s okay. 

Dhru 17:05

Yeah, please. Go ahead. 

Sajad 17:06

So, I wouldn’t say. I wouldn’t even call my company, a consulting company, now that I know, it’s like a bad word. Since there’s 800,000 business consultants in the world who’ve never actually started their own business before. And coach is the same thing. You know, I saw a 21-year-old life coach the other day, and I’m thinking man, you still have to learn how to wipe your ass before you try to tell anybody anything else in life. But I say, I’m more of a personal trainer. My clients, obviously, I change their lives. And they say I should say that and I say I can’t say that because it sounds like fraud. They say I should do you know, life transitional work, but I’m Polarizing. So, I have a couple of networking events that I run. And like you said, they’re totally different than everything else. And it’s legitimate fun, not conjured-up fun or contrived fun. It’s not attempting to make something fun. It’s actually just fucking fun. Polarizing was started in January of this year, it has over 50 people on average, seven of them are multimillionaires, it’s all legitimate business people. There’s no patronizing lecture about, you’re not here to sell, you’re here to form– no you’re here to sell man. We’re here to do business. This is our job. This is, we’re here to make money. So, my partner Kristin Spencer believes in know-like-trust, go-giver and it’s all about relationships. So, she’s wrong about everything, it’s all about driving a sports car, and owning a mountain. But she’s really smart and successful. We just have different ways of going about business. We have a guest speaker for 10 minutes, who adds massive value. To add massive value means to say things where people write them down. So, if you’re doing posts to TikTok, Instagram, Facebook, YouTube, LinkedIn, or any social media, make sure you’re adding massive value everywhere you go. If you do a podcast, you do a presentation. That’s the number one key to getting sales is adding massive value not trying to sell it all. And yeah, 10 minute guest speaker, five minute interaction with Kristen and I. 15 minute interaction with the audience. And then 2×15 minute breakout rooms where there’s no questions and no rules. So if you want to talk about spiritualism, you could talk about that. If you want to talk about money, you can talk about that. You want to talk about your ex husband, you could talk about that. You can talk about anything you want and the event repulses poor people and weak people. And it attracts intellectuals and rich people, because people that need guidance and how to have a conversation, get very uncomfortable when you let them act like adults. And then I have another event with Jim Schulman that we’re starting out soon, called mini Shark Tank, we’re going to have three people pitch their businesses for five minutes, and then we’re going to do a mini Shark Tank with the guest, Jim Schulman and I in the audience. So each guest is going to get about 15 to 20 minutes. It’s going to be very fast moving, it’s going to be super fun. So if anybody’s looking for opportunities to speak and promote their business, I’m all about it. If you want to be my friend, I’m not interested. I have 23 of those already. But if you want to talk about making money together, let’s talk about that or If you need help, with getting promoted, I have a massive network. 

 

Dhru 20:04

Yeah, and you also got a list of 14 applicants for new friends as well. I heard.

 

Sajad 20:10

Can I talk about it? I love that we’ll get rid of it. Maybe 90% of the people, right?

 

Dhru 20:16

I think it’s hilarious. Because before he’s talking about, I want to I do want to highlight one thing he said, which is the beginning of what you just said about the business consultant, business coach, conundrum slash challenge with the world right now. The coach, I call it the coach conundrum, right? It’s like, people want, they need ultimately support, right? They need support, guidance, all these kind of things, because it does, there’s no handbook, they don’t teach you just how to do business in school. Right? They teach you the opposite, actually, how to be a follower, not not necessarily leader. And I’ll be honest, most people need that, right. Because not everyone is a leader, otherwise, there’s no one’s a leader, right? But there’s no, like, licensed process. Like to be an attorney, you gotta be you gotta go through a licensing process, which is a lot of faculty. It’s some of it that I see the need for it. But there’s also a lot of bullshit behind it. This is political and stupid, because there’s some complete morons who are attorneys and pass the bar. And, you know, it’s just a barrier of entry. But there’s no barrier of entry for coaching, there’s no barrier of entry for business consulting, right, you can just wake up one day and be like, “I don’t like my job, I’m going to quit. And I’m going to talk about how great it is that I quit my job for the dumbest reason ever. And I’ll make something else up and put on marketing, you know, on social media, whatever. And then I’ll just take a bunch of pictures of myself at the beach, and then just be like, live, laugh, love. Yay. And that’s it. Right? That’s what coaching is. Yeah, exactly. You know, and then and then be like, my car is better than your car. So fuck you. And it’s like,

 

Sajad 21:41

Let me show you my file on my computer. Yeah, people ask me online all the time to prove myself and I’m like, what do you want me to do like, 

 

Dhru 21:50

Show them a bar showing a bar graph. Right? Like, what was the budget? What was it the? The, just the chart that goes up? Right, isn’t it? There’s no titles. There’s no labels on the sides on the axes. Just random chart up there. Like here you go. That’s my net worth. Yeah,

 

Sajad 22:04

it’s the same thing. They say oh, if you got such a hot girlfriend, why don’t you show her I’m like then you’re gonna say I What is that called? That PowerPoint in there but you some tech that was the technology, Photoshop, Photoshop, my bank records. I photoshopped my girlfriend who shut up stupid. I tell them man, I’m, I’m really old. And I’m just really good looking. And oh, my God, I ain’t trying to prove myself to you children out here. You know, I’m telling you what it is. I’m not lying to you. I don’t need to prove myself. I’m a grown up, you know. So to your point. The first lines on my website are directly about that 95% of my former clients have been ripped off in current clients actually have been ripped off by fake ass business coaches. So there’s three things you should be asking, have you ever created a business other than a coaching business before that was successful? Because if they haven’t done it, they shouldn’t be selling it? May I talk to your former clients? And then what exactly are you going to teach me? So usually two weeks into my program, because 95% of my clients have been ripped off before two weeks into my program. They say, Why didn’t like, why wasn’t I taught any of this stuff? And this is two weeks in, right? I don’t know why the fuck did you hire that person? And they say, Oh, I liked her, or cuz she made a lot of money. So what the reason these people are able to sell so well as they tell you, there’s a magic pill. There’s a funnel system, there’s this easy way to getting rich, and it’s not true. The way to getting rich is to attract money, the way to attract money is to make yourself a lot more valuable. So the issue is you in a thing you need to fix because you you need to know how to pitch, you need to map out a strategy. You need to know ROI and CAC activity versus productivity. You need to know how to negotiate and close deals you need to know the mindset of entrepreneurship, which I teach all those things in the real thing is taking a really hard, constructive, critical look at yourself. That’s the key to the money. The people that sell all these programs, they’re making a lot of money, their clients are not making any money. They’re using a drip campaign. So they say for two grand, I’ll change your life, then after the six weeks or whatever, then you pay the 10 Grand, and you’re at the next level. And then when you finish that there’s the 20 grand thing, we’re really going to learn what you need to know when I meet with people for and they’ve been in a coaching program for six months or a year. And I say pitch me on your business Tell me clearly to pitch means to concisely and clearly articulate your value. And they can’t do it and like you’re six months into a program. You’re avyear into a program. You don’t even know how to say what you sell. I teach my clients that in the first 10 days. So if they’re not teaching you that in the first 10 days, they’re automatically a fraud. If they won’t let you talk to their former, if you go to Cause and Effect consulting.com my website, you’ll see I think more than 20 people and I can refer you do a lot more who will tell you exactly what they got out of my program? Yeah.

 

Dhru 25:03

And that’s the point of it too, which is people don’t understand what they’re selling even, right? They don’t understand what they understand, who they’re talking to who their audience is, and understand what their offer actually is. Right? They have no idea what either one of those things is. And you know, going back to something you said earlier, which is, which is tied in, the know, like, trust thing, right? A lot of people push know, like, trust or like all day, all day, every day, right? It works to a point but the same time I feel like people focus too much on the middle one, the liking part, right, and not the other two. For me. It’s like look, if you’re an expert in your field, right? If you’re if you’re that like the top of your game, then I know who you are, right? I definitely trust your opinion. And I wonder what what what’s there I don’t necessarily have to like you though. It’s for you to give me results. Well,

 

Sajad 25:45

No, it’s, you don’t have, that’s new age feminism. Third generation feminism. You don’t need to like somebody to pay them money. I don’t want to be your friend or have sex with you. I just need you to do the work. I need you to do. 

Dhru 25:55

Right, it’s a sales tactic. 

Sajad 25:57

We don’t have to know more than buying. We don’t have to agree with other selling No, like trust. That’s what Yeah, and trust. I mean, I mean, no, I don’t call somebody my friends. I’m too old. I don’t call somebody my friend for three years. Because we gotta go through a lot. You got to be rich, you got to be poor. I gotta be rich. I gotta be poor, you got to fall in love and fall out of love. I gotta, we gotta go through all these things together. To see if we’re really going to be friends. Are you going to shit on me when I succeed? Are you going to be there for me when I’m depressed? You know somebody after two hours? No, you don’t know. Like is irrelevant. It’s trust. Can that person help me get there’s a lot of people that don’t hire me because they don’t like my personality. That’s stupid. My contract has 12 lines all in plain English. What I’m says understand, I am your coach, not your friend for the next six weeks. Don’t get the relationship twisted. I’m not. I am here to push you to greatness. And that’s the people that hired me are super smart, and extremely hardworking, but they’re stressed out because they’re not getting the results they want. And I I don’t give a shit what they think of me, I have a job to do, which is to help them make a lot of money off of their passion. That’s my job help them and I’m successful 96% of the time, because I turn out more than half the people so I turned on the people that I think are gonna fail to the social media marketing, if you don’t mind. I’m having a lot of fun with this story right now. So here’s three tips for the audience. First, I’ll add value before I talk shit to social media, whether it be tick tock Instagram, Facebook, YouTube, or LinkedIn anywhere you’re gonna pose. First step is catch people’s attention. Step two is to add massive value to add massive value means to say something where people write it down. So if you’re purporting yourself to be an expert, don’t say it, show it. Prove it by doing it. Give away all your information. People hire people for help with implementing that information, people can go to YouTube or Google and find out all the info in the world. How do they implement those concepts number three, and with a call to action, please hop on my calendar learn more, please check out the description below to attend one of my networking events. So catch people’s attention, add massive value and with a call to action, make sure their 15 second videos, I posted Tiktok, Facebook, Instagram and Youtube every day, it takes six minutes, batch your videos on the weekend. So I shoot 45 videos in 30 minutes. All I do is take my notebooks, which are my client conversations, and the things my clients asked me about. And I turned those all into posts. My entire program is available without charge. And social media cuz it doesn’t matter if people hire me for the help with the implementation. They see it and they know they need to do it. But they don’t know how to execute. And so I helped them with execution. So I did a post. I travel in the winters. I own land in Chicago and then land in Arizona. And I did a post saying if you are a brilliant, beautiful down to earth woman who wants to travel the United States for three months, please let me know. And the post went up. I was mostly talking shit just to see what, you know, just having fun. 95% of the time I add massive value 5% of the time I’m just talking shit and having fun. And I have 14 young beautiful women who have applied to travel. It’s my most brilliant idea ever. It’s done completely by accident. I didn’t know what kind of reaction I would get. I knew I would get a lot of reaction to it. Engagement,comments, probably haters, but that just promotes the rest of the brand and the rest of the posts. But actually it turns out I might have met my future wife or future ex wife. I’m gonna have a prenup for sure.

 

Dhru 29:38

Oh yeah, definitely. Definitely a prenup on that one. That’s that’s not I think that’s hilarious. And again, it’s it’s just having fun right? That’s that’s what I love about your brand. And what I do is because you are having fun, it’s very clear you’re having good time with what you’re doing. And you’re the brand of being Sajad Asid? but and it’s like this guy who’s like pushing you, kind of an asshole, but I don’t see you as the asshole guy. So he’s actually the opposite, as the devil may care, but devil actually does fucking care, which, which is why I appreciate the work you do, because you do give a shit. And at the end of the day, it’s something that the way it’s like, it’s hard people are digging, they’re gonna see the exterior, right, they’re gonna stare at see the posts, they’re gonna see this shit talking to us, they’re gonna see the, you know, stuff that that is on the very big, very, very basic surface of things, but they will only dig deeper, right? They won’t dig deeper to see the fact that you give a shit about your clients, you’re taking people on because you think they’re gonna succeed. And it’s not about your numbers, it’s like people will see that and be like, Oh, it’s you only take people who are gonna succeed, because those people probably shouldn’t be business owners. Right? I mean, I’ve done the same thing, I don’t, I haven’t kept track of it, I probably should actually think about it now. But it’s like, I turned people away and tell them straight up, listen, you probably shouldn’t be a business owner. Right? You don’t have the mindset, you don’t have the drive for it, you don’t have the stuff for it, frankly. And there’s nothing wrong with that. And there’s nothing about saying that you’re something’s wrong with you, you just need to want people who should have a full time job, right, you should really rely on other people to do their own things. And that’s the other thing too, like you’re actually doing this, as a full time employee, you’re still doing a lot of work with doing a business owner, you’re just delegating other work, or having someone else delegate that for you, basically, and paying them for you to do all the visits development to do a sales to do marketing to do the admin tasks, right. You’re just having someone else pay them to do that for you. That’s the only difference really, between being responsible for those things, and delegating them yourself versus doing having someone else did that for you. So I mean, how much shit do you catch for the exterior version of the Sajad? 

 

Sajad 31:36

Well, I would say that I attract the intellectuals who can see through shit talking and get past curse words. So those are not the people for me, if you’re weak or stupid, I don’t want to associate with you. And I don’t want to have sex with you. I don’t want to be your friend, I don’t want to do business with you. And I make way more money. My clients make way more money. My networking events are way better. You know, these other people that try to do events get like 10-15 people, whatever, 10-12 people, I get over 50. And they’re legit, over seven of the people that attend my events, on average are multi multi millionaires. So they get it, they understand what it is I crack them up. I got distracted by a text for five seconds of somebody saying you can screenshot at one of my posts and said, bro, you’re hilarious. So the rich people like me, and they know what I’m doing. I have three three quick stories for him. I also am repulsing the wrong people. You want to repulse the wrong people. So my ex-girlfriend was somebody that met with me because she wanted to hire me. She was brilliant. She was gorgeous master’s degree, world traveler lived in seven countries. Really cool chick in seven minutes in our conversation. I said, Are you money driven? Because she was talking a lot about caring about people and said, no, I’m not money driven. I said, I’m not gonna be able to help you. She said, why not? I said, because if you don’t care about money, you’re not going to, you’re not going to do what I teach. And she’s like, well, where do we go from here? And I said, well, how do you feel about traveling?

 

Dhru 33:09

Of course you did.

 

Sajad 33:13

We traveled for a while. And then I had a guy this year, I do try to vet people as best as possible. I want to have integrity. That’s my main value in the world is honesty with self and others. And I had a guy quit two weeks into my program who had paid me up front, like the vast majority of my clients do. And he said, um, I don’t want to be an entrepreneur, what you’re teaching, I understand is the right stuff and this sucks. And I said, but you said having a job sucks. And he says, it does. This sucks worse than that. And I said, Alright, what do you want to do? He’s like, I don’t want to do this anymore. But you can keep your money. I appreciate what you taught me. But I charge a decent amount of money, a fair market value. And I still saved them like 100,000 If he had bought a Subway or something, or 150,000. You know, I’d saved them a lot of time and money, because he doesn’t have to go investing into something that he doesn’t actually want to do. Being employees a lot easier. Entrepreneurship is a fantasy. It’s like dating a perfect looking woman. It’s until you do it. You don’t know what it is. And it’s not what you think it is. It’s a lot of problems. And then the latest thing is, or the last three, I had a guy hired me who was 65 years old, former military leader, and he was making 220,000 years something like that in this job. But every six months, he was making them like 65 million. So he said, Fuck it, I’m gonna start my own business. And then when he hired me, I’m like, You got to do this. And this and this. I’m showing them everything an entrepreneur has to do this goes back to what you said. You’re being your own boss is a misperceived phrase. You also have to be your own boss. You have to manage yourself. You have to do your bookkeeping, you have to do marketing. You have to do sales, accounting, legal, every aspect of your business until you have enough money to pay for everything. So he was like, He’s saying all this stuff isn’t getting done. And we said, that’s because you’re not doing it.

 

Dhru 35:09

I love that phrasing all the stuffs not getting done. 

Sajas 35:11

It’s your work, man.

Dhru 35:12

Yeah, cuz it’s your responsibility. I told them I like, Listen, if you want to be an entrepreneur, or a business owner or whatever, right, whatever you want to call it, you have to be responsible for every aspect of the business, you’re laser focused on your subject matter area, right? You start a business, well, guess what you’re trading in your, your one job for, like 40 jobs. And yes, you’re your own boss, but you’re also your own employee, and they don’t get that part of it. Right, you’re still an employee of but you’re an employee of yourself of your business. Now, the buck stops with you. Whereas before, you can call your manager supports that and support you and deal with something, you aren’t the manager now, right? You are the admin, you’re not gonna be like, who says my secretary, you can be like, Oh, let me schedule that myself. If people aren’t gonna understand that distinction. I mean, similarly, I had a client, this guy’s a really successful, really smart, really sweet guy, cared about his family, whatever wants, he wants to build a strong income for his family. And he just quit this job. He was working Tech Tech job. And he’s like, Hey, I’m doing this work. Right now. I want to start my own business. I’ve been doing it for a little bit on the side. I’m like, Okay, well, doing it on the side is very different than doing it, you know, as your only thing because you have a full time thing that’s supporting you. Are you ready to do this? He’s like, he’s like, Yeah, I’m ready. I’m ready to rock I’ll do whatever it takes. Alright, fine. Similarly, we went through like about a month of this stuff. It’s like working through like, exactly what he needs to do in the first two weeks is actually doing okay. He’s doing what he’s learning about the mindset he’s adopt. He’s learning about what he needs to what actually needs to do what his offer is going to be. And then when it gets down to actually getting the work done, you start having sales conversation, and he’s like, I don’t like this. I don’t like the sales conversation. And I’m like, I That’s great. Doesn’t really matter what you like, you got to do it right now until you can hire someone to do it. Right? Absolutely. We can get off your plate as soon as possible. But until you get enough clients in to pay someone else to do it. You can’t really do it, right, because he’s got a family to deal with and all that shit. And he has gotten a side gig at this point, which ends up being a full time gig. It’s a full time gig as a contractor with a company. He’s like, Hey, I think I’m good. I think that’s the only client I need. I’m like, This is not a client. This is job, bro. This is a job because they’re paying you what you want full time that taking up all your time. And they’re giving you like benefits or whatever, which is great. Nothing wrong with that. But if this is what you’re looking for, this is called the job. This is not a client, right? Because you don’t have to do your own thing. And he’s like, Oh, no, it’s fine. It’s fine. I’ll be okay. I’m like, alright, that’s fine. But if that’s what you want, then go for it. Just make sure that you understand it’s a six month contract. It’s not like a full time forever thing. And you gotta be looking for the next gig as soon as possible. He’s like, oh, I’ll be fine. Six months later, I get a call. He’s like, Hey, man, they laid me off. I’m like, No, your contract ended, there’s a difference. They didn’t renew you, there’s a difference. And again, it’s understanding different pieces of it. Like if anything law school taught us, right, it’s like, understand the difference between in terminology between a contract position, a full time position, and like a client, customer relationship thing. Those are different things. But I think the average person doesn’t understand that stuff, right? Unless you really break it down

 

Sajad 38:02

on a law school. In the books, as of today, the new tort law, and employees called a slave and the owner is called the master. It’s still that language. I when I saw that in the books, I was like, hey, there’s capitalism. All right, I had a few thoughts on your thoughts if that’s alright. So, a business owner is a misnomer. You’re not a business owner. Initially, you’re self-employed. Business owners, where I took my tech company and where Cause and Effect is pretty close to that as well. Where I have people doing the vast majority of the work, I meet with my clients up to an hour a week, and then they call me on average, four hours a week. That’s on average. And then I have a ton of support staff. I have the online program, I have people coaching people through my program before they so they have the online program where there’s a video and materials, they get the information there, then they talk to a former client of mine who was the best at that particular section, they get the information there. And then when when they meet with me, they refine, you know, we just polish the stones at that point. The business owner does not have to work or does not have to work very much at all. Now, in terms of being your own employee, here’s what I teach my clients every night before you go to sleep, create an hour by hour schedule with quantifiable measurements. 8am to 9am and you said you’re sending emails, are you sending three emails or 30 emails? And why are you doing that? I’m never going to tell you what to do. But I’m going to have you take a hard look at yourself. You’re gonna have an employee named Mike, you’re paying Mike $200,000 a year. Mike is going to hand you that schedule. What questions would you be asking your employee? You want to focus on money making activities. So you know reading, researching, creating, analyzing, get yourself out there, get people on your calendar, show massive value, add massive value and close fucking deals. There’s an abundancy versus scarcity something you brought up. So in order to attract more money, you have to not care. So if you want too bad, you don’t get your pulse, right? Just like in dating, you know, I just really need to get laid, you’re not gonna get laid, I just need this one client and everything will be fine. You’re not gonna get that one client, because you’re gonna have energy of scarcity. The last guy, the last guy, well, the second guy, two guys ago that hired me. During the pitch meeting, he said, You seem like you don’t give a shit. And I said, I don’t give a shit. I said, do you want to hire me or not hire me? I mean, it’s like, I definitely want to hire you. I said, okay, well, let’s keep doing that. That’s what we’re doing right. Now he goes, okay. So if you care too much. If you want too much, you its energy out into the universe. If you’re operating out of desperation, you’re going to be desperate. If you operate out of abundance, you’re going to be abundant. You know, the law of attraction is true to some extent, but you got to put the work in as well. But there are energy factors here and how you carry yourself as well. Last year, I made a ton of money. And there was seven weeks where I made no money. And I changed nothing during that seven weeks. And there was people that wanted to hire me during that seven weeks when I’m check to check I mean, that’s how you think, right? That’s how you operate, whether it’s true or not. You have to operate like, hey, I need to make money, I have to be on the hustle. Otherwise, I could wake up drink beer and play video games and go to sleep and then wake up drink beer and go to sleep. I can do nothing for years, actually, if I wanted to right now. And I work 16 to 19 hours a day. The billionaires keep working because they were billionaires before they became billionaires. That is who they are. So that’s how you have to be. And then the final thought here is on people pleasers. The number one reason why people can’t close deals is because they’re people pleasers. There’s three parts to being a people pleaser. Number one, I want everybody to like me. Number two, I never want to make anybody uncomfortable. Number three, I never want to face rejection. So if you’re a people pleaser, you cannot do sales. And if you can’t do sales, you can’t be an entrepreneur. Even if you have a sales team, you’re still the number one sales representative of your corporation. You’re the Ultimate Sales Rep for your company. So you have to separate between personal and professional. I’m, well I really am an asshole, but I’m much nicer to my girlfriend than I am to potential clients. I’m much nicer to my family and friends than I am in business. I’m not cutthroat and I don’t pressure anybody to hire me. But um, I don’t take shit in business. Personally, I’ll put up with a lot more than I will in business. So I’m much more of a nobody would ever accuse me of being a people pleaser. But unless we’re looking to please people personally, then I am professionally. Businesses is business Business is about money, helping people add massive value, get paid for your value. And then your personal life is where you cry and have feelings and shit like that. 

 

Dhru 42:51

I agree with everything you just said honestly, it’s true. Like you gotta celebrate, you know, you can’t really compartmentalize, you’re still the same person and in places and you know, I definitely see that. When you for example, right? Like, you’re obviously still a good guy, you still care about people, because you’re not, you’re not just doing this for the money. But you are doing it for the money. Like you have to make money. Everyone has to make money. And anyone who says I’m not interested in making money is, I won’t say they’re lying, but they’re being disingenuous or they’re not telling the whole truth. Unless they have so much money, they don’t really give a shit in which case they wouldn’t charge for what they’re doing. Right? So ultimately, yes, we are here to make money we’re networking is for networking to make money. We’re not meant for networking to make friends. Right? If that happens as a byproduct, which has happened before, then that’s awesome. And that’s great. You meet good people, and it’s just gel. That’s great. One thing I want to pull out was the scarcity abundance thing and dive into it a little deeper. And people don’t don’t talk about that enough. I feel like the ones who did talk about it. Are they into the people pleasing mode on social media because they’re afraid of getting cancelled? And they don’t really go into deep, like deepness about that. And I feel like for me, it comes down to fear and goals, right? Well, they want to call it love, desire, goals, whatever they’re all the same thing, right? It’s fear and fear and love, fear, desire. Those are the two motivators of human beings. And if you don’t want it bad enough, right, you’re not working for what you want anyway, right? Like, it’s just not gonna work hard enough for it. If you’re operating out of fear, though, back to your whole point about energy, right? You’re gonna be running away from something you’re running away from that you can run to wherever you might use the horror horror movie analogy a lot because it’s like, you got the person’s running away from from you know, Freddy Krueger. And what happens they ultimately trip over something because they’re looking back at where he is and not looking where they’re going. If it were something you fall, you break your ass to get killed, right? Simple as that. Same thing is true in business. If you’re looking at what you’re afraid of, you’re not gonna know what the hell you’re going. But no, it’s like people are always operating out of this fear thing, right? And so what’s what’s your method for getting for first diagnosis, somebody who’s operating out of fear versus operating out of the goals?

 

Sajad 44:46

Don’t think just take massive action. Don’t think. Don’t care. Don’t feel. Just do and understand that hate is love. Hate is a strong powerful energy. The more haters you get, the better that you’re doing. The higher up the mountain you climb, the more difficult it becomes to breathe. So I have in my online community, there’s a section called wins where you get to celebrate your wins. There’s a section called fuck ups where you talk about things you did wrong, sort of things you need to improve on business wise. And my clients will put, hey, I got my first hater. It’s a win. Right? It’s a mentality change that, you know, there’s people that talk a lot about me behind my back in bad ways. Well, right. Well, they don’t really know me. But yeah, they talk shit, right? I’m abrasive, belligerent, which I am. But whatever. But they’re talking about me. All press is good press. And so they’re not talking about you. And one of my friends, she made 5 million in her first year of business. She tells me all these people talk shit about me to her. And she always says back to them, you realize you’re talking about him, right? He ain’t talking about you? Well, it’s a paradigm shift in thinking there’s three keys to success as entrepreneur, which if you set up a 30 minute one on one with me already through that part, it’s a paradigm shift in thinking you eat what you hunt. Becoming an entrepreneur is becoming something totally different than an employee, like your story. That guy never changed. He never became an entrepreneur, he just wanted to feel good about himself. So he used language that said he was self-employed or a business owner when he wasn’t, but it’s the capstone to my program is the three keys of success. Even though we’re talking all along the way, about a changes in mentality, you got to just do. And once you do, here’s the biggest thing about fear. Once you do, you’ll realize it was nowhere near as bad as what you thought it was going to be. So the real fear, the anxiety, the panic, is in the thinking about it. Now, there’s a cool phrase I heard, depression is living in the past, anxiety is living in the future. So it’s the fear of what might happen. And then when you do it, it’s like, I have my clients connect with 90 people per week on LinkedIn by going click, click, click, click, click, click, click, click, like, I can’t do that, you know, like, Hey, can watch, go do it. And then they do it. They go shit, man, I 400 new connections in the past month. By going click, click, click, click. So you know, do podcasts, do presentations, presented networking events, put yourself out there, you’re not failing, even when it doesn’t work you’re gaining. As long as you’re being hyper self critical. You’re gaining because there’s, every time you figure out how it doesn’t work, it didn’t work that way, you are closer to the truth, you are closer to success every single time it doesn’t work. It’s only failure when you quit trying. I has one client week five, she’s like, I’m gonna stop doing social media posts, I’m making myself look like an idiot. I’m done looking like an idiot. I said shit, you’re not gonna make any money. And she was doing a really bad job. But you got it, you got to put yourself out there. Be willing to look stupid, be willing to fail, be willing to, because then you’ll get better and better. Everything I’ve ever done is sucked. And when I first tried it, and then I got better and better and better at it. I’ve been doing this consulting work over 10 years now six years with Intellectual Tech over four years with Cause and Effect consulting. And every year, I look back a year ago and say me, I suck last year. And right now I think I’m fucking great at what I do. And a year from now, I’m gonna say, Man, I really suck less. You know, it keeps improving. If you’re hyper self critical, you keep on getting better and better and better. Every time one of my clients struggles. I don’t say oh, that’s stupid, Bob, or that’s stupid Jen. I say, Okay, why did I not teach that correctly? Why didn’t that person get it? How can I do better? How can I improve? It’s 100% self accountability. So yeah, it’s it’s a paradigm shift and thinking about failure, fear. And you can’t do paralysis by analysis. You can’t sit there thinking, you need to get out and do work.

 

Dheu 48:58

Yeah. And there’s a big difference between self criticality and obsessive just like, you know, what’s the word I’m looking for? I mean, destructive criticality. Right. And if there’s constructive criticism, there’s destructive criticism, right? And you got to focus on the constructive side of things. How do you get better? Not what did you suck at? But what would you suck at? And then why do you suck at that? Is it something you can do to change that in the future? Because guess what, you can. I follow Gary Vee a lot, right? Because I like most of his content, but one thing I love that he said is just go out there and do it. Like you said, to get there and try it. You’re gonna you’re gonna, you’re gonna be better than the first right but you get out there and keep trying. I don’t know if you follow this guy named Jared Polin. He’s a, he’s a photographer. Really fun. His whole thing is like FroKnowsPhoto because he has big afro, and he’s he’s cool as hell. He’s funny as hell. But his whole thing was and actually, that’s one reason I started my YouTube channel was him and Gary Vee was talking about all stuff all the time. But Jared Polin showed his first his first FroKnowsPhoto video that he did like 20 years ago. And it was literally him just reading something I think the camera looks like looks like a bad news correspondence situation. And it was just he was like, he’s like, this is what I this is what my first video looked like, if you’re not doing videos like this, this is as bad as it can get folks, you know, like, and this is out there still you can go look it up and I was like. Okay, all right, fuck it, I’m just gonna do it. And I just turned 20 I was like I got going on because nothing was happening in my life. Why not? You know, it’s just me my dog. So let’s just start posting and, you know, I’m still not anywhere where I want to be. But I’m posting stuff out there. And to your point, you’re gonna get better by trying and seeing what what works and what doesn’t work. And Edison failed the light bulb about 4000 times 10,000 times, the number changes every time you every person you ask, right. But as x 1000 times he failed. And he just found more ways to prove it every single time if he knew if he gave up at attempt at 9999. We would not have a light bulb right now. Right? It’s just it’s one of those things where, like you said, you got to be critical, but I think critical in the sense of looking at ways to improve yourself not say, you suck. And then end of sentence, right? I think people mask that nowadays. To your point about the people with all the nice cars and helicopters and all that kind of bullshit that they flash around the place. It’s like, yeah, what does that really doing for you? Just because you happen to have that.  

51:13

That’s making them a lot more money. Michael Jorsan says, Nobody talks about how many shots I missed, you know, any of these stories. Mark Cuban says you only gotta be right once. Most people fail. I mean, I have a girlfriend or a female friend of mine. She says I have a a photo book of all your former business cards, you know, of all my fucking failures. So you know, I’ve been very successful a few times, my law firm, my tech company, and with Cause and Effect. I was successful a couple times before that as well. But I mean, I know a lot of shots and different things over the years clothing companies, publishing companies, promotion companies, you know.

 

Dhru 51:53

Yeah,I mean, like you said, I’ll just call a couple successes, right? But I want to be mindful of your time because I know we’re put up here, but dude, thanks so much for taking the time to talk today. Anything you want to leave the audience with? And then I’ll ask one more question to end it. And then we’ll go from there.

 

Sajad 52:07

Thank you for the opportunity. I appreciate it. That was a whole lot of fun. I’m pretty sure you and I are going to be good friends for life. I believe so. So you can come out to my mountain. If you want this winter. I have two separate RVs now. So you’ll be staying in my guest house. As long as I get along with my next girlfriend, you you’ll be sleeping alone. If not, you’re gonna have a company. I still offer all them, but I’m about to change this, a 30 minute complimentary conversation, I will research you, I will add massive value, I will not try to sell you anything I will tell you what I do. So if we can put into the notes somewhere how they get on my calendar, where you can go to causeandeffectconsulting.com Check out my website, check out the testimonials. And you can get on my calendar from there. And like I said for right now, I’m still offering that 30 minutes, although that’s going to be going away soon.

 

Dhru 52:59

And last question I will ask you which is it’s the question I asked everybody because I think it’s kind of cool to think about this, but who or what the book, movie TV or person right was your biggest inspiration and as you as you push through the day, the days between when you start a career now.

 

Sajas 53:16

Depends on which career but I have three thoughts rapidly Rich Dad Poor Dad version one for business. There’s a documentary called The Biology of Sex Appeal, personally had the biggest impact on me ever. So there’s three things women are looking for. It all has to do subconsciously with survival, the babies and social stature, money and sense of humor, because those babies are molded up most likely to survive. And then for feeding your energy subconsciously. Listen to Les Brown every single day. Start out with Les browns, You Got to Be Hungry. But watch Les Brown when I’m playing video games or just cleaning the house or if I’m in my downtime, and my downtime is still work. If I’m in my downtime, I’m listening for less roof. My best friend has two PhDs. He’s a medical surgeon, and he’s a psychotherapist. And he was here a few years ago and I was you know running the tech company running law firm and Deputy Chief of Staff for the state. And it was like two o’clock in the afternoon and I put on Les Brown. So we’re watching Les Brown, an hour and a half video of Les Brown. Halfway through he says, Sajad, can you please pause this for me man? He said you know I have my own medical clinic I also work for the state you do this that the other day do you think we need to be more motivated? I said, yea, James, we can do better. He goes, ah, that’s true bro put it back on. So give yourself a lot of Les Brown. read Rich Dad Poor Dad and if you’re interested check up the Science of Sex Appeal. That’s what it’s called. It’s a documentary. 

 

Dhru 54:48

That’s awesome. And if you’d like Rich Dad, Poor Dad, there’s one called this book called I Will Teach You To Be Rich by Ramit Sethi check it out. It’s a different take on on money management with that which I really liked. It’s everyone else’s like oh cut out the car. face, you can save five bucks a day in coffee and he’s like, if you enjoy the coffee, make it work. Just put.

 

Sajad 55:07

Dan Pena says buy before you can the billionaires buy before they can afford to buy shit. And then I mean, I’ve done it with the sports car, the mountain, I just bought a Luxury RV last week, I bought a lot of stuff. And now I mean, I have money and there’s money coming in. But right now, my income is very close to my outcome. But it’s okay because I’m just I’ll just figure it out work harder. I’ll do more work I’ll do better work. I’ll do smarter work. I’ll do more podcasts, more presentations, more social media, but I work harder and I’ll make more money I’ll afford anything I want. I can afford anything that I want. Anything I set my mind to happens because I figured out Oh in Rich Dad Poor Dad and this will be my final thought. He says one guy looks at the Lamborghini and says I wish I could have that. The other guy looks looks at the Lamborghini and says how do I get that? As soon as you tell yourself how are you ask yourself how, your brain starts to figure out how to make that thing happen. No wish, no hope, no luck, no try. How do I make that happen and then put in the work to make that happen? Yep.

 

Dhru 56:09

And then the second part is when I want to stress because I say that said the same thing. The Secret is bullshit unless you work for it. Right you put all the energy won’t be for you not willing to work for you want it to just fall in your lap. Not gonna happen. But Sajad, thanks so much, man. This is awesome. Good times. Folks. If you want to find out more about the Sajad, it’ll be in the description below slash in the shownotes. But including his link will be there, his website link as well as a scheduling link for as long as that exists. Thank you all so much for listening to the Ikigai Leadership podcast today. If you enjoyed this episode, please subscribe and leave a five-star review with comments to let me know what you thought. It really helps me keep on delivering valuable and relevant content to you all. And if you want to connect with me directly, please feel free to do so on my socials. That’s @dhrubee, on Twitter, @dhruvabee, on Instagram and LinkedIn, it’s linkedin.com/in/dhrubee. Thank you all so much. Take care. Stay safe. Talk to you soon.